SP3636BK is a new product from Sportline! This is a Mens/Unisex Heart Rate & Calorie Monitor all in one Watch. Monitor your heart rate to accelerate calorie burn. Use for fitness walking & weight loss management. The Solo 910 with patented One-touch technology puts an end to uncomfortable chest belts & complicated heart rate monitors. Has a single button sensor, which will display ECG accurate Heart rate data with a single touch, whether you are resting, or speeding down the path. No chest belt required. Also contains a stop watch, countdown timer, & fitness alarm. Large digital display. Backlight, water resistant to 30 meters, detailed instructions included, 1 year warranty. Suggested retail is $49.95; end users may purchase at this price. Stocking dealers will receive their low wholesale price when billed in house. Watch colors are black & grey with black buttons.