WV4407BL is a new item we are carrying from Sportline! It is the ShrinQ Pocket Pedometer (#304), with a blue/white finish. This pedometer is designed to store in your pocket. Features a digital motion sensor; accurately tracks steps & distance; accurately measures calories burned; functions in both English & metric standards; battery, walking guide, & detailed instructions included; 1 year warranty, blister packed. Suggested retail is $29.99; end users may purchase at this price on the website. Stocking dealers will be billed their wholesale price when billed up in house, not at checkout. This pedometer makes a fun and practical gift!